I designed and shipped the second phase of the Cross-Sell feature on the Shopping Cart page. My Product Manager had conducted market research on the value of having Cross-Sell to increase the average cart total. The customer value of cross-selling also allows customers to view related products that they might've missed. Leveraging the technology we had, we could render user-inputted information from their original design onto related products so customers can have a sense of how it would look like.

 

I helped conduct user research to observe how users behaved and reacted to similar cross-sell experiences on competitor sites. We found out that users typically don't mind relevant product recommendations as they are used to that in most sites they use. They also prefer recommendations as long as they don't get in the way of their intended purchase. This helped drive our decisions on where to place this component and the type of product information needed.