Hey there! I'm Bassam — Passionate about building impactful digital products through user research, interaction design & strategy.
Currently at Livshows building an Augmented Reality creation and publishing tool.
Previously a Product Designer at PNI Media designing for Staples, Costco, and Sam's Club.
Featured Projects

client work
AR Builder
A tool that makes it easy for creatives, artists, and brands to create and publish augmented reality experiences.
client work
Custom Printing Experiences
Building tools that empower customers to easily customize photo/business printing products.


case study
Clinique for Men
A reimagined men's section that integrates and introduces makeup to men as a viable product option.

client wok
Liv-Con for Livshows
Designed an AR digital invite experience for a virtual music event to generate more traffic and viewers.
Intenship
UI/UX Designer + Developer
Spent 8 months at RBC, designing products, up-skilling the current workforce, creating a culture of innovation and developing products focusing on artificial intelligence and machine learning.


client work
AR Builder
client work
Custom Printing Experiences
Building tools that empower customers to customize photo/business printing products easily.



client wok
Liv-Con for Livshows
Designed an AR digital invite experience for a virtual music event to generate more traffic and viewers.
Intenship
UI/UX Designer + Developer
Spent 8 months at RBC, designing products, up-skilling the current workforce, creating a culture of innovation and developing products focusing on artificial intelligence and machine learning.


client work
AR Builder
A tool that makes it easy for creatives, artists, and brands to create and publish augmented reality experiences.
client work
Custom Printing Experiences
Building tools that empower customers to customize photo/business printing products easily.


case study
Clinique for Men
A reimagined men's section that integrates and introduces makeup to men as a viable product option.
case study
Embrace The Blemish
Leveraging Amazon Prime digital platform to encourage customers to purchase blemish produce, Aiding Wholefoods' strategy towards zero waste.


client wok
AR Digital Invite
Designed an Augmented Reality digital invite experience for a virtual music event to generate more traffic and viewers.
client work
UI/UX Designer + Developer
Spent 8 months at RBC, building brands using methods of Design Thinking and Lean Startup Experimentation. Developing products focusing on artificial intelligence and machine learning.
