Hey there! I'm Bassam — Passionate about building impactful digital products through user research, interaction design & strategy.

Currently at Livshows building an Augmented Reality creation and publishing tool.

Previously a Product Designer at PNI Media designing for Staples, Costco, and Sam's Club.

Featured Projects

client work

AR Builder 

A tool that makes it easy for creatives, artists, and brands to create and publish augmented reality experiences.

client work

Custom Printing Experiences

Building tools that empower customers to easily customize photo/business printing products.

Staples_UI.png

case study

Clinique for Men

A reimagined men's section that integrates and introduces makeup to men as a viable product option.

client wok

Liv-Con for Livshows

Designed an AR digital invite experience for a virtual music event to generate more traffic and viewers. 

Intenship

UI/UX Designer + Developer

Spent 8 months at RBC, designing products, up-skilling the current workforce, creating a culture of innovation and developing products focusing on artificial intelligence and machine learning.

rbc_11.png

client work

AR Builder 

client work

Custom Printing Experiences

Building tools that empower customers to customize photo/business printing products easily.

Staples_UI.png

client wok

Liv-Con for Livshows

Designed an AR digital invite experience for a virtual music event to generate more traffic and viewers. 

Intenship

UI/UX Designer + Developer

Spent 8 months at RBC, designing products, up-skilling the current workforce, creating a culture of innovation and developing products focusing on artificial intelligence and machine learning.

rbc_11.png

client work

AR Builder 

A tool that makes it easy for creatives, artists, and brands to create and publish augmented reality experiences.

client work

Custom Printing Experiences

Building tools that empower customers to customize photo/business printing products easily.

Staples_UI.png

case study

Clinique for Men

A reimagined men's section that integrates and introduces makeup to men as a viable product option.

case study

Embrace The Blemish

Leveraging Amazon Prime digital platform to encourage customers to purchase blemish produce, Aiding Wholefoods' strategy towards zero waste.

client wok

AR Digital Invite

Designed an Augmented Reality digital invite experience for a virtual music event to generate more traffic and viewers. 

client work

UI/UX Designer + Developer

Spent 8 months at RBC, building brands using methods of Design Thinking and Lean Startup Experimentation. Developing products focusing on artificial intelligence and machine learning.

rbc_11.png